The Hidden Cost of a Slow Dealership Website

Most dealers know their website "feels slow." Few know what it costs. Audits of hundreds of marine and powersport sites put the average mobile load time around 17 seconds — and a large majority fail Google's Core Web Vitals outright.

Every second of delay compounds: slower pages rank lower, fewer shoppers reach your inventory, and the ones who do are more likely to bounce before they ever fill out a form. The lead you paid to acquire never becomes a lead at all.

The good news is that this is measurable and fixable. Grade your store on mobile load time, Core Web Vitals, and lead-form friction, then rebuild on infrastructure designed for speed. Faster sites don't just rank better — they convert the traffic you already have.