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ROI Calculator

See what you're leaving on the lot.

Punch in your numbers. We'll show you the boats — and the gross margin — that slow sites and slow follow-up cost you every month. Change anything; the math updates live.

Your dealership today Estimates are pre-filled. Replace any with your real numbers.
estimate
3% vs ~3% avg become leads · on par with the ~3% marine avg
industry avg
19% vs ~19% avg book a showing · on par with the ~19% marine avg
industry avg
29% vs ~30% avg buy · on par with the ~30% marine avg
industry avg
$75,000
18% · $13,500/boat
Your funnel, rebuilt
Today With DealerEdge
Visitors 3,000 → 3,750 ×1.3
Leads 90 → 158 ×1.8
Showings 17 → 54 ×3.2
Boats sold 5 → 7.5 +50%

More buyers reach your calendar than your team could ever chase down. Counting only a conservative 50% more closed — the figure an independent study already proved — here's the year:

Gross margin you're leaving on the lot
+$405,000/ year
$33,750/month · +2.5 more boats sold every month

This is an estimate — built from your numbers and the response gains we see at real dealers. The only number we guarantee:

“If we don't beat your current results by 20% in 3 months, you don't pay anything — until we do.”

How we got this

The lifts come from the same chain we show across the platform — not invented multipliers:

  • Visitors ×1.25 — a 99-score site, AI content, AI ads and SEO bring more qualified buyers (DealerEdge Marketing).
  • Leads ×1.75 — 78% of dealer sites fail Core Web Vitals (avg. mobile load 17.3s, 200-site audit). A fast site plus 24/7 capture stops the bounce.
  • Showings ×3.2 — only 19 of 1,000 buyers ever book a showing today; fixing response (57% never reply in 24h) and voicemail (80% of voicemail callers call a competitor) recovers that to ~60. Same buyers.
  • Boats sold +50% — the dollar figure rests on this one alone. Pied Piper ILE Study: dealers who raise their response score (<40 → >80) sell 50% more units from the same leads. Independently verified, and the conservative floor of what we see.

Dollars = (boats sold × 50%) × your gross margin × 12 months. We deliberately put the money on the proven number, not the dramatic one.

How we get there

These numbers aren't magic.

Every lift above comes from one connected platform — not a patchwork of disconnected tools. Here's the machine behind the math.

Marketing

More qualified buyers find you

99-score sites, AI content, AI ads and SEO drive the traffic at the top of your funnel.

See how → Inventory

Every boat, everywhere they shop

Pulled from your DMS, enriched, and synced to your site, Google, AI search and the marketplaces.

See how → Sales

Answered in 90 seconds, 24/7

The response and follow-up fix that turns 19 bookings into 60 — and the same leads into 50% more boats sold.

See how → Analytics

Every dollar, fully traced

See exactly which boats, channels and follow-ups produced the gross margin above.

See how →
See the full platform
The Competitive Edge

Stop Leaving Boats
On The Lot

Put Them On Your
Customer's Dock

That number isn't hypothetical — it's the gap between what you sell now and what the same buyers would buy with faster follow-up. Let's pull your real figures.