Supra Boats: total search domination for a category-leading manufacturer
The manufacturer, not a dealer — one of the wake brands on the lot. We took Supra to the top of the category: organic users +117%, cost per lead down 89%, the lowest CPL in company history.
A manufacturer, not a dealer
Supra Boats builds wake boats — it's one of the brands a dealer carries on the lot, and exactly the kind of high-consideration manufacturer we've spent two decades growing. Supra was competing fiercely for the top of the wakeboarding category, and its lead flow from paid had slid year over year since its COVID peak.
We ran an integrated SEO + paid program: high-authority content and backlinks to own the category's most valuable searches, and a four-phase creative-testing structure that put 200+ ad creatives through Facebook and Instagram while we rebuilt the conversion funnel.
The numbers
What changed
On the organic side, monthly users climbed 9,381 → 20,370 (+117%), monthly leads 41 → 134 (+226%), and top-ten keywords 5 → 13 (+260%) — #1 for "wake boat" and its highest-value variants. On paid, landing-page conversion went 2.26% → 7.92% at the lowest cost per lead in company history.
The dealer network felt it: "Since Bonsai's work, Supra and Moomba are now brands that customers compare to the top names in the industry."
Bonsai Media Group OEM & enterprise pedigree — the manufacturers behind the platform. More on our OEM work →