Regulator Marine: a new site, a configurator, and cost per lead cut in half
The manufacturer, not a dealer — a premium offshore boat builder. A full digital overhaul: 46 creatives tested, cost per lead −52%, leads climbing in the first month.
A manufacturer, not a dealer
Regulator builds premium offshore boats. Facing a tightening market and an ad program that had stalled, they engaged us for a full overhaul: a state-of-the-art website, a photorealistic boat configurator, and a rebuilt advertising program designed to stand out across every channel.
The numbers
What changed
In the first month of the new site, configurator, and ad program, cost per lead was cut in half (−52%) across 46 tested creatives, organic traffic rose +10.78%, and leads climbed month over month — the gains that come from one team behind the whole digital presence instead of four vendors who never talk.
Bonsai Media Group OEM & enterprise pedigree — the manufacturers behind the platform. More on our OEM work →