Jayco: cost per lead down across search and social
The manufacturer, not a dealer — one of America's best-known RV brands. Inside a five-brand program, Jayco's cost per lead fell 43% on Meta and 22% on Google.
A manufacturer, not a dealer
Jayco — the flagship of the Jayco / Thor RV family — came to us with ad performance slipping ahead of peak season. We audited every channel and relaunched optimized campaigns across Google, Meta, and YouTube in a single month.
The numbers
What changed
Jayco's cost per lead fell 43% on Meta and 22% on Google — part of a single program across five brands that cut average cost per lead 53% with lead volume up 19% year over year. Precise audience segmentation and intent-driven search kept the leads qualified while the cost came down.
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